Digital Marketing & Ads Studio
The all-in-one hub for marketers evaluating ad performance and growth — cost metrics, click metrics, acquisition cost, customer economics, and growth rate, all in one place instead of five separate tools.
CPM Calculator
Calculate your CPM (cost per 1,000 ad impressions) from total spend and impressions delivered — the standard way to price and compare display, video, social, and CTV inventory before you know a single click or conversion happened.
CPC & CTR Calculator
Calculate your CPC (what you pay per click) and CTR (how often people who see your ad actually click it) from ad spend, clicks, and impressions — two numbers that only tell the full story when read together.
CPA Calculator
Calculate your CPA (cost per acquisition) — what you actually pay for a sale, sign-up, or lead, not just a click or impression — and, optionally, the max CPA you can afford while still hitting a target margin.
LTV:CAC Calculator
Calculate customer lifetime value (LTV), customer acquisition cost (CAC), and the LTV:CAC ratio — the core unit-economics check for any subscription or repeat-purchase business, showing whether customers are worth more than it costs to acquire them.
CAGR Calculator
Calculate CAGR (compound annual growth rate) — the single, smoothed annual rate that explains a beginning-to-ending value over several years — used instead of a simple average growth rate because a plain average ignores compounding and can badly misstate what actually happened.
Why this hub exists
Solo marketers and small agencies juggling multiple campaigns describe exactly the problem this hub solves: what one guide calls the "Browser Tab Nightmare" — a named, quantified pain with productivity loss estimated as high as 40%, consistent with research on chronic multitasking. Another analysis found multi-platform marketers "lose nearly four hours per week" to the "platform-switching tax" of checking one metric in one tool, then another in a different tab, then re-typing the same spend and conversion numbers a third time to check a ratio a different calculator handles. Evaluating a single campaign properly usually means checking several of these numbers together — a CPM that looks fine can hide a CTR problem, and a low CPA can still be unsustainable if it exceeds what a customer's lifetime value can support.
What this hub covers
CPM and CPC/CTRcover the cost and engagement side of a single campaign — what you're paying per thousand impressions, per click, and how often people who see the ad actually click it. CPA takes it a step further to the acquisition itself, and — when you know your average order value and target margin — flags whether that CPA is actually sustainable. LTV:CAC zooms out from a single campaign to the full customer relationship, checking whether acquisition spend is justified by what a customer is worth over time. CAGR steps back further still, expressing growth in revenue, users, or any other metric as a single comparable annual rate across multiple years.
Who this is for
For marketers, growth teams, and agency owners running paid campaigns who need to move between cost, engagement, acquisition, and lifetime-value metrics without re-entering the same spend and conversion numbers into five different single-purpose tools.